In the ever-evolving world of horology, 2025 has proven to be a landmark year for luxury watch collaborations. Once rare and carefully orchestrated, brand partnerships are now a cornerstone of contemporary watchmaking. What was once the domain of cautious joint ventures between two heritage watchmakers has evolved into a playground where haute horlogerie meets high fashion, streetwear, motorsports, art, pop culture, and even crypto.
Luxury watch collaborations today are more than co-branded dials or limited-edition straps. They’re a fusion of philosophies, storytelling tools, and cultural timestamps. These timepieces celebrate craftsmanship, push design boundaries, and, perhaps most importantly, offer collectors something rare, personal, and conversation-worthy.
From celebrity partnerships and art house collabs to bold moves from independent makers, 2025’s top watch collaborations have redefined the way we think about prestige and creativity. Here’s a curated deep dive into the most talked-about, collectible, and influential watch collaborations of the year.
1. Audemars Piguet x Travis Scott: Royal Oak “Utopia Edition”
Perhaps the most headline-grabbing release of the year, the Audemars Piguet x Travis Scott “Utopia Edition” took the horological world by storm. Blending the iconic silhouette of the Royal Oak with Travis Scott’s otherworldly aesthetic, the watch features a matte ceramic case, glow-in-the-dark numerals, and a meteorite dial etched with lyrics from the artist’s hit album Utopia.
Limited to just 200 pieces, it sold out instantly—despite the $85,000 price tag. Each watch came with exclusive access to a private concert in Cannes, further blurring the line between watch collecting and experiential luxury.
Why it matters: This collab shows how music and horology can collide in high fashion, while attracting a new, younger clientele to traditional brands.
2. Patek Philippe x Hermès: Calatrava “Édition Sépia”
In a collaboration no one saw coming, Patek Philippe teamed up with Hermès for a limited edition of the Calatrava—an ultra-refined and understated dress watch now infused with Parisian elegance.
The watch features a sepia-toned enamel dial, Hermès-designed numerals, and a hand-stitched Barenia leather strap from the maison’s saddle workshops. The caseback reveals co-branding discreetly engraved around the sapphire crystal.
Only 100 examples were made, all allocated to a closed list of clients shared between Patek and Hermès. Rumors of this collaboration had circulated since 2023, but it wasn’t confirmed until Watches & Wonders 2025.
Why it matters: A merger of two elite maisons, this collaboration redefines what quiet luxury looks like—and feels like—in the 21st century.
3. Richard Mille x Ferrari SF90 Stradale Tribute
Known for its ultra-lightweight and high-tech watches, Richard Mille launched a fiery tribute to Ferrari’s SF90 Stradale in the form of the RM 99-01 SF90, an aerodynamic marvel of titanium, sapphire, and carbon TPT.
What makes this watch extraordinary is its dashboard-inspired power reserve display, a flyback chronograph with racing telemetry features, and integrated connectivity to track performance when driving the SF90. It even comes in a collector’s kit with a custom car key, display box, and carbon-fiber travel case.
Only 75 units were produced, available exclusively to owners of the SF90 Stradale worldwide.
Why it matters: This is more than a watch—it’s a technology ecosystem that connects your wrist to your car. The future of luxury collaboration may well lie in integrated experiences.
4. Grand Seiko x Hajime Sorayama: Evolution 9 “Cyber Samurai”
Japanese industrial designer Hajime Sorayama, best known for his futuristic “sexy robots,” partnered with Grand Seiko to design the Evolution 9 “Cyber Samurai”, a bold interpretation of the brand’s flagship sport watch.
The dial features a 3D holographic dragon, inspired by Sorayama’s signature biomechanical style, and polished titanium casework that reflects light in robotic gradients. Paired with a translucent strap and hybrid automatic-Spring Drive movement, the watch is both avant-garde and unmistakably Japanese.
Released in 250 pieces, it has become a collector’s darling—praised for its artistic ambition and cultural crossover.
Why it matters: This collab shows how artistic vision and traditional Japanese watchmaking can produce something radically new without compromising on mechanical integrity.
5. Omega x Swatch: MoonSwatch Platinum Planet Edition
Following the unprecedented success of the original MoonSwatch in 2022, Omega and Swatch returned in 2025 with the Platinum Planet Edition—a luxe reinterpretation of the MoonSwatch, this time crafted with premium materials and exclusive packaging.
The case is made of Platinum BIOCERAMIC, a newly patented alloy, and the dial features real lunar dust embedded into the subdials. While it remains quartz-powered, the build quality and finish rival mid-tier luxury pieces.
Limited to 500 pieces worldwide, the watch was distributed through a global treasure hunt via the Swatch app—blending gamification and luxury marketing in a way no brand has done before.
Why it matters: This release underscores the power of brand accessibility + exclusivity—bringing aspirational luxury to the masses without sacrificing storytelling or status.
6. TAG Heuer x Porsche: Carrera “Electric 75”
Celebrating 75 years of Porsche and its push into electrification, TAG Heuer unveiled the Carrera Electric 75 Edition—a limited series celebrating design synergy between motorsport and modern sustainability.
The watch incorporates forged carbon, vegan leather straps, and a glacier-blue luminescent dial echoing Porsche’s EV dashboard design. It houses the new in-house Heuer Calibre TH20-09 with 80-hour power reserve and energy-efficient escapement.
Produced in 750 units, it’s both a nod to Porsche heritage and a statement about the future of performance and environmental consciousness.
Why it matters: This collaboration proves that sustainability and speed can coexist in the luxury space.
7. F.P. Journe x The Louvre: “Chronomètre d’Art”
In a highly intellectual collaboration, F.P. Journe partnered with The Louvre Museum to create the Chronomètre d’Art, a series of five unique watches each inspired by a different artwork from the museum’s collection.
The dials feature hand-painted miniatures of pieces such as the Winged Victory of Samothrace and Liberty Leading the People, framed in hand-engraved rose gold and platinum cases. Each piece is powered by a hand-finished manual-wind chronometer movement, visible through a sapphire caseback etched with the Louvre’s architectural floor plan.
Only 5 one-of-a-kind pieces were auctioned in partnership with the museum, with proceeds supporting art education initiatives.
Why it matters: This collaboration connects high art with haute horlogerie, reaffirming watches as cultural artifacts—not just luxury accessories.
8. MB&F x Hublot: The “Fusion Machine” HM-X
A true meeting of minds (and materials), MB&F and Hublot joined forces to create the HM-X “Fusion Machine”, a kinetic sculpture that challenges what a wristwatch can be.
With a central tourbillon suspended by sapphire bridges, a side-mounted digital time display, and a case built from Hublot’s proprietary Magic Gold, this watch is part sci-fi, part high-concept performance art. Designed in two colorways—Volcano Red and Deep Space Gray—each is limited to 88 pieces.
Why it matters: Rarely do two brands with such different philosophies merge so successfully. This collab represents the future of high-concept independent watchmaking—bold, technical, and unafraid.
9. Cartier x Comme des Garçons: Tank Asymétrique “Disruption”
Blending haute couture and timeless design, Cartier and Japanese fashion label Comme des Garçons released the Tank Asymétrique “Disruption” Edition—a fashion-forward reworking of Cartier’s iconic shape.
The case remains tilted at its traditional 30-degree angle, but the dial is completely blank save for a single, hand-embroidered red thread encased under the crystal—symbolizing imperfection and rebellion. A limited edition of 150 pieces, each is paired with a distressed leather strap and a matching lapel pin.
Why it matters: This watch redefines minimalism and fashion commentary, showing how heritage can be disrupted respectfully.
10. Zenith x Daniel Arsham: “Defy Dimensions”
Contemporary artist Daniel Arsham returned to watchmaking with Zenith to craft the Defy Dimensions, a sculptural timepiece inspired by his “fictional archaeology” aesthetic.
The titanium case is deliberately oxidized and pitted to resemble a relic discovered centuries in the future, while the dial features crumbling numerals and luminous patina details. Housing a skeletonized El Primero movement, the watch is sold in a concrete display sculpture designed by Arsham.
Limited to 99 pieces, each numbered and signed, it’s a perfect blend of performance movement and postmodern art.
Why it matters: This collaboration pushes the boundary of watches as wearable artifacts, blending philosophy, art, and mechanical precision.
Trends in 2025 Watch Collaborations
Looking across these releases, we see some clear trends emerging in 2025’s luxury watch collaborations:
1. Storytelling Over Status
Today’s collaborations focus less on logos and more on shared narratives. The goal isn’t just to co-brand a dial—it’s to merge worlds and create experiential value.
2. Artistry and Emotion
Art-driven collaborations dominate. Whether through miniature painting, conceptual design, or architectural influence, emotion and culture are at the forefront.
3. Hybrid Experiences
Several releases come with access to events, exclusive content, or real-world activations, signaling a shift toward experience-based luxury.
4. Cross-Disciplinary Design
Expect more crossovers—fashion with horology, motorsports with digital innovation, and even museum-grade art with mechanical movement. Watch collaborations are no longer limited to just watchmakers.
Conclusion: A Golden Era for Collaborative Collecting
2025 is arguably the golden era of luxury watch collaborations. These releases reflect not just a fusion of brands but a fusion of ideas, values, and visions. They appeal to collectors who crave rarity and depth—those who want more than a name on a dial.
In a market that’s increasingly crowded and hype-driven, the best collaborations cut through the noise by offering authenticity, innovation, and cultural resonance. Whether you’re a seasoned collector or new to the horological world, this year’s partnerships offer an exciting look into what’s possible when boundaries are pushed and traditions are reimagined.
One thing is certain: in 2025, collaboration is no longer an exception—it’s the standard of innovation in luxury watchmaking.